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 Home : Selling : Using a sellers agent
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Using a Seller's Agent
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Professional Home Marketing
Should I use a Seller's Broker?

A big part of marketing your home is understanding sales strategy, having the time to properly show your property, and most importantly, having the skill to negotiate the best overall deal. These traits are typical of an experienced listing agent, and may be the best reasons to hire an agent to professionally sell your property.

Consider the following:
  • Full time real estate agents devote their entire work day to servicing their customers and marketing.
  • A real estate agent will evaluate your property prior to marketing it in order to determine your home's value and advise you on the asking price. If you'd like to get a free market analysis of your current home's worth by HomeSnap.com, use our easy Market Analysis Request form.
  • Real Estate Agents screen eligible buyers prior to showing them your property. This cuts down on wasted time and energy.
  • An agent's service includes organizing the entire transaction. They know how to do the business of selling property and what steps are essential for a smooth transaction.
  • Real estate agents and their companies will create a marketing plan for your property, taking into consideration the aspects of your home that make is more salable and marketable. In most instances, they will spend their time and money to advertise your home in newspapers, the Internet and local Multiple Listing Services (MLS). The professional exposure you get in the market may prove invaluable to the sale.
  • A well trained and experienced agent has the professional negotiation skills to get the most money and best terms for your sale.
  • A real estate agent in conjunction with your attorney will compose and negotiate the proper forms and contract for your marketplace and sale.
  • All real estate commissions are negotiable between you and your listing agent prior to signing a listing agreement, so feel free to openly discuss the service you will receive in return for paying a reasonable market commission.
These reasons and more should compel you to consider interviewing several local real estate agencies to determine your home's market value and discuss the cost and benefits available through their services. A great place to start interviewing local real estate firms is at our real estate Agent Search Directory.

If you decide to try and sell on your own as a For-Sale-By-Owner, you should still build relationships with local brokers and offer them fair compensation if they bring you a qualified buyer and offer. In this way, you will increase your market exposure to a certain degree. In addition, if you later decide to list your home with a real estate agent, you will already have interviewed and know which agents have been the most responsive and courteous to your requests.

Selling a home quickly and at its top value requires an abundance of time, knowledge of the local market and required forms, negotiation skills and most of all the ability to best present the property to eligible buyers. For these reasons and many more, you should consider the advantages of a real estate agent vs. selling without one.

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