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Top 5 FAQs

How does this work?

Once your transaction is entered into your MLS system, we take all of the details of that transaction and the listing photo, and create a customized Facebook Ad for you. After you select the package and make any changes, we’ll run the ad under the Homesnap Facebook account. You don’t even need to be on Facebook to get the benefits (think of it like running a newspaper ad without being a subscriber).

Is the fee a monthly fee?

No. If you choose to run a one-time campaign at checkout, you will only be charged once for this campaign. If you choose the Subscribe and Save option at checkout, you will be charged for a new campaign only when you have a new listing or new sale.

Who is going to see my ad?

We target geographically based on the location of the home (see below), and we limit that audience to people ages 24-54. We also target the people that you’ve invited to Homesnap. If those people are on Facebook, they will be part of the audience that your ad will be targeted to.
  • $49 package - 100,000 Potential Reach in a geographic circle around the home
  • $99 package - 300,000 Potential Reach in a geographic circle around the home
  • $149 package - 500,000 Potential Reach in a geographic circle around the home
Please note that you may not organically see your own ad in your feed. This is due to the targeting outlined above and because of the way Facebook’s algorithm optimizes ads.

Will my ad only be targeted to people who have accepted my invitation to Homesnap?

No, we will target everyone you have invited to Homesnap regardless of whether they have accepted your invitation or not.

Can I change the zip code or other targeting?

One of the best parts of Facebook Ads for Agents is that Homesnap takes care of the targeting for you. We draw on our agent advertising experience to optimize your targeting to maximize your ad performance. You cannot change the targeting yourself but you can influence the targeting by inviting your sphere to connect with you on Homesnap.

For generic ad purchases, email with the zip code you would like to use as a base for targeting. Otherwise, we will target those around any sold or active listings you have. If you do not have any listings, we will use your office zip code.
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The Instagram Opportunity

For best results, consider running ads on Instagram alongside Facebook. Instagram ads uniquely target Millennials, which make them very effective. Your Instagram ad campaign will feature custom-made square ad graphics.
Creating Instagram Ad Preview
Enhanced Targeting
Enhanced Targeting goes beyond geographic and direct sphere targeting. $149 campaigns will reach new people who are likely to be interested in you because they're similar to the people in your sphere.
Subscribe & Save


Facebook Ads for Real Estate Agents

Target local prospects and your sphere of influence
with social ads that tout your experience.

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your real estate business with Facebook ads.

This is how Homesnap can produce
superior advertising performance for you.

The absolute best time to tout your professional expertise is right after a successful closing.
Within moments of your closing, high resolution ad creatives are produced on your behalf.
Homesnap will create a custom audience based on your client sphere and deal history.
Homesnap will place, target and optimize your ads on Facebook to maximize your results.
Ad performance results will be sent to you daily. You can track your ads by gender, age and placement.
Monitor your ad performance anywhere, anytime.
Your ad performance anywhere, anytime.

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